Ananda Development Public Company Limited, or ANAN, a leader in urban residential development, holds the top position in the condominium market near the electric train. The company reaffirms its commitment to urban living under the concept of “COMMITTED TO URBAN LIFE,” aiming for continuous growth and developing housing for city dwellers. In 2024, Ananda plans to launch 7 new projects worth over 18,608 million baht, targeting revenue recognition of 14,500 million baht, a 10% growth in sales to 23,000 million baht, and an 18% increase in international sales to 7,699 million baht compared to the previous year. This year’s highlights include the launch of 2 flagship condominium projects and partnerships with new global allies, aiming to close sales on 8 projects worth over 19,962 million baht by the end of the year. The company also aims to build investor and shareholder confidence by repaying bonds worth 3,826 million baht on schedule on January 15, and is prepared to repay another bond of 3,231 million baht due in July 2024.

Mr. Chanont Ruangkritya, CEO of Ananda Development Public Company Limited, stated that the past year, 2023, was highly challenging for Ananda due to various circumstances. However, Ananda has continuously adapted to the situation to accommodate changes and manage risks and uncertainties. Despite these challenges, Ananda has maintained its position as the market leader in condominiums near electric trains, effectively reaching and understanding urban customers in both the condominium and low-rise markets. Customers continue to trust the Ananda brand. Therefore, the company is ready to move forward under the concept of “COMMITTED TO URBAN LIFE,” dedicated to developing housing and services that meet the needs of urban living, enhancing the quality of life for city dwellers. Ananda aims to offer quality products ready for occupancy in the best locations in Bangkok, catering to customer lifestyles with insights from urban residents. The focus is on presenting new room designs and appearances that can be adapted to fit urban lifestyles perfectly, creating a distinct difference for ready-to-move-in projects to meet the needs of urban customers across all segments.

In 2024, the company will continue to pursue its new business plan, focusing on COMMITTED TO GROWTH for continuous development, COMMITTED TO OUR CUSTOMERS to ensure product and service quality, and COMMITTED TO URBAN LIFE to develop housing for urban living. Exciting developments are expected this year to support long-term growth and achieve set goals, including the launch of 7 new projects worth over 18,608 million baht, consisting of 2 flagship condominium projects in partnership with leading global allies and 5 low-rise projects in prime locations. Additionally, the goal is to close sales on 8 projects, both condominiums and low-rise, worth over 19,962 million baht, while regaining investor and shareholder confidence in the company’s management capabilities by preparing to repay the next bond installment in July 2024, valued at 3,231 million baht.

Last year, Ananda launched the branding campaign “I Love Urban Life,” spreading positive energy to urban residents and reinforcing its brand as a housing provider for city dwellers. This year, the company continues to build on this momentum with the “ANANDA URBAN JOY” campaign, introducing new fully furnished room designs (New Series) along with exciting activities for urban residents and those interested in purchasing urban housing near electric trains. The aim is to deliver the best living experience to customers while enhancing product standards and after-sales service to meet urban residents' satisfaction and lifestyle needs according to ANANDA SURE standards.

Mr. Prasert Taedulayasathit, CEO of the Real Estate Business Division at Ananda Development Public Company Limited, mentioned that Ananda continues to show a growth trend compared to the previous year. In 2023, the company successfully offered ready-to-move-in products in prime locations for urban residents, achieving satisfactory results even amidst an unfavorable economic climate. This is evident from the figures for transfers, sales, and international sales. In 2023, sales reached 19,535 million baht, an 11% increase compared to the previous year, with transfers of 13,186 million baht, a 10% growth, and international sales of 6,989 million baht, more than doubling with a growth of over 102% compared to the previous year.

Ananda is committed to elevating its services to create a new standard of living with “ANANDA SURE,” providing close care for residents from before home delivery to ongoing support throughout their residence. The company offers services related to community management through The Works Community Management, a subsidiary of Ananda, with a professional team managing various projects. Investment services are provided by The Agent, a comprehensive real estate investment consultancy, along with the COCORO APP, a new assistant app that simplifies living, offering all essential features within a single app for Ananda residents.

“Ananda reaffirms its strong business potential and continues to set goals for project development that meets the needs of urban customers across all segments. Despite past fluctuations, there remains a demand for housing, just waiting for the right timing. Currently, it is a great opportunity for customers to choose to purchase housing at accessible prices. This year, Ananda is determined to develop urban housing that best meets lifestyle needs and focuses on achieving the growth targets set,” Mr. Chanont concluded.